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Dominating Google Ads with 1st Party Data & Offline Conversions Prepared by: Senior Growth Strategist, SearchKings Africa THE DEATH OF THE PIXEL In the current
CASE STUDY: Kitchen Mafia
Closing the Loop: Driving High-Value Revenue with Pipedrive & Offline Conversions Executive Summary Kitchen Mafia successfully bridged the gap between digital marketing and physical sales
CASE STUDY: Media Town
Optimizing for Quality: Scaling Business Growth via Google Ads Offline Conversions Executive Summary Media Town transitioned from a volume-based lead generation strategy to a value-based
CASE STUDY: Invest Online
Strategic Filtering: Eliminating Low-Value Leads Through Tiered Offline Conversions Executive Summary Invest Online optimized their Google Ads performance by transitioning from a volume-centric approach to
Aligning Sales and Marketing to Drive Business Growth
What happens when marketing meets sales in a truly integrated strategy? At SearchKings Africa, we call it revenue magic. The Real Problem: “Where Did That
AI Tools We Use to Optimise Your Google Ads Campaign
Running Google Ads isn’t just about setting up a few campaigns and waiting for the clicks to roll in. Success requires constant refinement, quick decision-making,
Boost Hotel Direct Revenue with First-Party Data and Smart Marketing
If you’re an independent hotelier in Africa, chances are you’ve felt it: that sense that you’re pouring effort into your hotel marketing, but the results