We have previously shared how SearchKings™ Africa can help to turn your website into a sales machine. Beyond the wireframe of your website, it’s fundamental to have clear messaging so your potential customers can answer three questions:
- What do you actually offer?
- How will it benefit me or make my life better?
- What do I need to do to buy what you’re offering?
To help you clarify your brand messaging across your website and other marketing channels, we have launched the “Clarify Your Brand” workshop. In this two-hour workshop (via Zoom or at our premises), your team will achieve the following objectives:
- Understand your company’s role in your customer’s story
- Develop a customer story framework to apply to each buyer persona (i.e. customer type)
- Practically work through one buyer persona using your story methodology
Once you have worked through this workshop, your team will be in a stronger position to:
- Refresh your marketing strategy
- Refresh your sales strategy
Are you interested in clarifying your brand messaging across your marketing & sales channels?