Drive More Direct Bookings.
Unlock Your Property's
Full Revenue Potential
We help independent hoteliers turn their guest data into direct revenue
with smarter, fully integrated Search Engine Marketing solutions
tailored for the African travel industry.
There's a Better Way to Market Your Hotel
Many hotels face common hurdles in marketing efficiently.
We’ve partnered with African travel brands for years to help them grow direct revenue through smart, data-driven campaigns.
We understand your problems:
Stagnant Marketing &
Missed Opportunities
Outdated marketing leaves revenue untapped for many hotels.
Disconnected Data,
Untapped Insights
Fragmented data systems
impede comprehensive
understanding and
data-driven decisions.
Advertising Without
Accountability
Without insights into
advertising performance,
hotels risk inefficient
spending and foregone
optimisation
Over-reliance on OTAs
& Eroding Profits
The pursuit of profitable direct bookings is hampered by hotels’ reliance on OTAs and their substantial commission rates.
A Tailored Approach to Hospitality Marketing
We connect the dots between revenue management and marketing,
helping you maximise direct bookings through data-driven insights.
Maximise Your Data
Get more value from the first-party guest data you’re already collecting.
Target the Right Audience
Reach the right travellers in the right source markets at the right time.
Align with Revenue Goals
Ensure your marketing efforts support your RevPAR and occupancy objectives effectively.
Boost Your Online Presence
Make your online presence work harder and deliver measurable returns.
Clear Reporting
Gain clarity with reporting that shows what’s working and why.
Finally, a marketing partner who speaks “hotel” and knows that RevPAR, ADR, PMS, OTA, ROAS, ALOS are much more than just acronyms.
Experience The Difference
with SearchKings Africa
We unify your systems and transform your guest data to create
revenue-generating campaigns for a fully integrated Search
Engine Marketing strategy
The Results Speak for Themselves
Be our next success story.
Here are a few of our achievements from the work we’ve done:
48.3%
Year on Year ‘Booked on’
Direct Revenue Growth
>R1m
Direct Booking Revenue
Generated in Q1
100%
Accurate Advanced Level
Attribution Per Booking
721%
Return on Ad Spend
Why Partner with SearchKings Africa
for Your Marketing Success?
Africa's Most Reviewed Digital Agency
Join over 300 satisfied
customers who trust our
expertise and results-driven
approach.
Marketing Partners You Can Trust
We possess extensive vertical expertise in your tech stack, from your PMS to your channel manager.
Local Knowledge & Hospitality Expertise
Our team speaks your language and understands your RevPAR goals and the challenges of the travel & hospitality industry.
Optimisation & Integration for Maximum Efficiency
We ensure seamless integration of your tech stack for optimal performance and ROI
Our Customers Say it Best
"Outstanding support from SearchKings. We've had a fantastic experience working with SearchKings Africa who has brought real expertise and impact to our Google Ads Strategy within the hospitality sector. Their understanding of the nuances of our industry has made a tangible difference to our campaigns."
"It's been such a pleasure working with SearchKings Africa. Brett and Wade have been extremely helpful and are very attentive to your required objectives. We have never been able to report at this level of granularity before."
Our Team
Brett Perlstein CA(SA)
Founder & CEO
CA(SA) and revenue generation specialist with 15 years of experience
Wade Scobbie
Head of Travel & Hospitality
BBA Marketing Management & Hospitality Management Graduate. SEM Specialist with 10 years Travel & Hospitality experience
Steve Donzella
Head of Search Engine Marketing
Resident rocket scientist (BSC Hons Aeronautical Engineering) focused on turning raw data into identifiable & actionable trends
