The marketing edge of the Google 5 Star Review

We have always advocated leveraging the Google My Business feature that showcases your business organically via Search and Maps to all our customers. With that said, we are incredibly excited to celebrate our own 150 x 5 Star Google Reviews

Google remains the review site of choice with 63.6% of consumers inclined to browse Google reviews  before visiting a business — more than any other review site. Added to that, globally review interaction is up by 50% from pre-pandemic levels – a clear sign that consumers are pickier than ever before about where to go or what to purchase in the wake of the pandemic. 

The fact is that long before engaging with your business directly, potential customers are already forming a brand opinion about you as they read your reviews online – making Google reviews key in your online acquisition approach.

The insight here is clear: with almost two-thirds of consumers looking at information on Google – you need to be there! So what is the best practice?

  • Verify your business information on Google My Business: Only verified businesses can respond to reviews.
  • Ask In-Person For Google Reviews. while we engage customers online there is no reason why following a successful campaign or customer experience you cannot ask directly for a review online
  • Make it easy: Your company’s website and social media accounts should encourage customers to leave feedback. Sharing a direct link helps too

We have seen the benefits firsthand. From increased brand loyalty and online exposure to being able to implement real-time feedback with customer intelligence, improve click-through and convert more customers – we have no doubt about the power of 5 star Google Reviews.

If you would like more information and guidance on how to leverage the power of Google’s 5-Star Review, please get in touch with us today – and while we have you, please feel free to leave us a review too.