They are both ideal for targeting a very specific geographic area. The combined impact of both online billboards (display banners) and offline billboards, and using identical artwork across both, ensures your brand is put in front of millions of eyes and your campaign is impossible to ignore amongst a very focused target audience. We are even able to target online display campaigns 10 sqkm around the billboards and change geo location targeting as the billboard campaign changes locations.
We tested the above approach with a cloud technology consulting company and ran a combined branded search + display + outdoor campaign over a 5 month period. Our artwork was flighted on 1 outdoor site a month, moving to a new area each month. And the results exceeded all expectations:
We tested the above approach with a cloud technology consulting company and ran a combined branded search + display + outdoor campaign over a 5 month period. Our artwork was flighted on 1 outdoor site a month, moving to a new area each month. And the results exceeded all expectations:
- The outdoor billboards are impactful, large format, digital screens – as the billboards are digital you save on production costs.
- SearchKings™ can design the 10-second video ad for you for a once-off cost of R3,500.00 excl. VAT.
- Choose between 3,000 and 4,500 flightings of your 10-second ad per billboard per month
- Thanks to our strategic partnership with Yooh Media, SearchKings™ customers qualify for a 50% discount on media flighting fees. Packages start from R3,500.00 excl. VAT per billboard per month.
- These billboards give you millions of impacts per month, showcasing your company alongside global brands such as Coca-Cola, BMW and Netflix.
