SEO & Content Strategist
Physical location of position
Remote (South Africa preferred)Type
Full-time, Hybrid, or Freelance (with potential for long-term engagement)
Position of reporting manager:
COO/Project Manager
Works closely with:
Designer/Developer, Sales Strategist, Project ManagerPurpose of the job :
We are looking for a smart, efficient, and hands-on SEO & Content Strategist who can take ownership of the full content ecosystem for our clients, including website messaging, blog content, and email newsletters, as well as ongoing SEO optimisation. This role suits someone who enjoys developing content strategies and executing them, and who knows how to use AI tools to scale high-quality content production without compromising on clarity or performance. You will work with a small, talented team to help SMEs build visibility, authority, and engagement online by delivering effective SEO foundations, well-structured content, and results-focused storytelling.Job Responsibilities
SEO Strategy & Execution
- Lead once-off SEO strategy sessions that define:
- Keyword targeting
- Competitor positioning
- Pillar and cluster blog structures
- On-page SEO and technical setup priorities
- Implement and guide fundamental on-page SEO:
- Meta titles and descriptions, header structure, image optimisation, URL slugs, and internal linking
- Oversee basic technical SEO setup:
- Robots.txt, sitemap, indexing, and schema markup (if relevant)
- Monitor performance using tools such as Google Search Console, GA4, and RankMath
Content Creation: Web, Blog & Newsletter
Website Content:
- Plan and write page content for new websites (home, about, services, etc.)
- Ensure messaging is aligned with brand tone, SEO goals, and user intent
- Collaborate with the design and development team for effective layout and structure
Blogs:
- Develop blog strategies using a pillar and cluster framework
- Draft content using AI tools (ChatGPT, Jasper, etc.)
- Edit and optimise content for tone, readability, and SEO
- Upload to WordPress or deliver via Google Docs
Newsletters:
- Plan and write monthly or quarterly newsletters for a variety of clients
- Use tools such as Mailchimp or Beehiiv for formatting and scheduling
- Coordinate supporting content and images, and monitor performance
Local SEO & Google Business Profile (GBP) Support
- Set up and optimise GBP listings
- Provide clients with guidance on:
- Review generation and response
- Regular updates and image uploads
- Maintaining NAP (Name, Address, Phone number) consistency
Performance Monitoring & Content Improvement
- Track keyword rankings, blog engagement, and newsletter metrics
- Use performance data to identify content improvement opportunities
- Update older or underperforming content to improve relevance and visibility
Required Skills & Experience
Essential:
- At least 2 years’ experience in SEO, content creation, or digital copywriting
- Ability to write and edit content across formats – websites, blogs, and newsletters
- Understanding of basic SEO: keyword usage, metadata, internal linking, structure
- Experience with WordPress and email marketing platforms (e.g. Mailchimp or Beehiiv)
- Proficiency in using AI tools to draft and refine content
- Excellent grammar, structure, and tone adaptability
- Content Creation: Web, Blog & Newsletter
Desirable:
- Agency or multi-client experience
- Familiarity with Google Search Console, GA4, and keyword tools such as Ubersuggest
- Ability to upload and format content in WordPress
- Basic HTML understanding for content layout
What Makes You Perfect for This Role
We’re looking for:
- A versatile content creator who enjoys switching between web copy, blogs, and newsletters
- A self-motivated team member who can manage multiple client calendars and content plans
- A strategic thinker who understands how to structure content around search intent
- Curious about AI, and keen to use it to improve efficiency and scale delivery
- Excited to be part of a growing digital agency with the chance to shape processes and service delivery
