Saicom Case Study
Maximising Return on Investment
by Leveraging the Power of
Search Engine Marketing and
Sales Automation
Saicom partnered with SearchKings Africa to drive measurable growth in their lead generation efforts.
By implementing Pipedrive CRM in conjunction with Search Engine Marketing, we helped Saicom achieve phenomenal return on ad spend and pipeline growth.
The Challenge
Saicom faced two key hurdles:
1. Finite Marketing Budget
With an initial budget of R400 a day, we needed a highly targeted, strategic approach to generate high-quality leads.
2. C-Suite Buy-in
To implement our data-driven strategy and to connect the dots between sales and marketing for smarter decision-making, we needed to secure buy-in from senior management.
The Approach
To overcome these challenges, we focused on precision and efficiency:
Implement Pipedrive to Support Marketing Strategy
We integrated Pipedrive CRM to centralise lead tracking and connected it to Saicom’s website forms to attribute leads by source (Google & Microsoft Ads, Organic, Social, etc.).
We leveraged the first-party data collected through the sales funnel and plugged it back into the Ads strategy to ensure we focused on quality leads.
Optimised Search Engine Marketing Strategy
We refined keyword targeting and restructured campaigns to leverage first-party data collected in Pipedrive helping us refine the strategy by better understanding Saicom’s target audience while focusing on three key revenue generating services: Mobile APN, Hosting, and SD-WAN.
Conversion Rate
Optimisation
We collaborated closely with Saicom to craft compelling ad content along with strategic conversion rate-optimised website UX/UI changes that resonated with their ideal audience.
The Results
These strategic optimisations delivered exceptional outcomes:
800% Return on Advertising Spend
8,000% Pipeline Growth, Translating To Significant New Business Opportunities.
Key Insights
Collaborative Success
In line with our #1 core value “we win, when you win”, we were able to make data-driven adjustments in real time by working closely with Saicom’s responsive and proactive team.
Leveraging Google’s Ad
Distribution Network
A comprehensive SEM strategy inclusive of Display and YouTube campaigns assisted in supporting Search campaigns in driving targeted users down the marketing funnel from consideration to sale.
Process Optimisation
Saicom’s commitment to improving its landing pages and sales processes, guided by our team’s expertise and data insights, played a vital role in connecting the dots between sales and marketing and sustaining strong results.
Why It Worked
The team at Saicom understood that utilising our full framework of expertise and services would yield the best return on investment.
They adopted our sales and marketing framework based on the four stages of demand, and we matched these stages with a strategic and data-driven approach.
Our core value is “we win, when you win,” and this was evident in how both teams worked together to ensure the success of this campaign and future campaigns.
Saicom Says It Best
“Implementing Pipedrive along with Search Engine Marketing with SearchKings Africa has empowered Saicom to maximise every lead while fostering a culture of data-driven decision-making that drives results.” – Kyle Woolf, Saicom CEO
Ready to Transform Your Sales and Marketing Process with Pipedrive?
Book a Strategy Call
Africa’s Most Reviewed Agency
