Static Banner Ads
Banner Ads Examples
Gif Banner Ads
HTML 5 Banner Ads
Responsive Banners
Performance Max
Demand Gen
Youtube Videos
Meta Ads
Static Banner Ads
- File size is limited to 150kb
- Accepted file types: JPEG, JPG, PNG, GIF, ZIP
- Ads with an alpha channel are accepted, but not recommended.
- If the ad has a white background, It’ll need at least a 1px border.
- Ads cannot pretend to be a system or site warning.
- Ads should be clearly distinguishable as ads and as separate from the page’s content.
- Ads cannot mimic or resemble Windows, Mac, Unix, or Chrome OS dialogue boxes, error message, etc.
Banner Ads Examples
Gif Banner Ads
- Animation length must be 30 seconds or shorter.
- Animations can be looped, but the animations must stop after 30 seconds.
- Animated ads must be slower than 5 FPS.
- No strobing.
HTML 5 Banner Ads
- Accepted file type: ZIP
- The ZIP file should contain the HTML for the ad as well as any of the other following file types: CSS, JS, HTML, GIF, PNG, JPG, JPEG, SVG
- When uploading a ZIP folder, the maximum number of files included is 40.
Responsive Banners
- File size is limited to 150kb
- Accepted file types: JPEG, JPG, PNG, GIF, ZIP
- Ads with an alpha channel are accepted, but not recommended.
- If the ad has a white background, It’ll need at least a 1px border.
- Ads cannot pretend to be a system or site warning.
- Ads should be clearly distinguishable as ads and as separate from the page’s content.
- Ads cannot mimic or resemble Windows, Mac, Unix, or Chrome OS dialogue boxes, error message, etc.
Performance Max
- File size is limited to 150kb
- Accepted file types: JPEG, JPG, PNG, GIF, ZIP
- Ads with an alpha channel are accepted, but not recommended.
- If the ad has a white background, It’ll need at least a 1px border.
- Ads cannot pretend to be a system or site warning.
- Ads should be clearly distinguishable as ads and as separate from the page’s content.
- Ads cannot mimic or resemble Windows, Mac, Unix, or Chrome OS dialogue boxes, error message, etc.
Demand Gen
1. Single image
- File size is limited to 5MB for Images, and 512kb for Logo’s.
- Accepted file types: JPEG, JPG, PNG, GIF
- GIF file types are accepted but only a static version will be displayed.
- Can show up to 20 images per ad, and 5 logos per ad.
2. Carousel Ad
- File size is limited to 5MB for Images, and 5120kb for Logo’s.
- Accepted file types: JPEG, JPG, PNG, GIF
- Aspect ratio must be consistent across all cards.
- Can show up to 2 – 10 images per ad, and 1 logo per ad.
- You can provide a specific landing page for each card on YouTube and Gmail.
3. Video Ad
- File size is limited to <256GB for Videos, and 5120kb for Logo’s.
- Accepted file types: JPEG, JPG, PNG, GIF For Logos, MPEG-2, MPEG-4 for Videos
- Aspect ratio must be consistent across all cards.
- Can show up to 2 – 10 images per ad, and 1 logo per ad.
- You can provide a specific landing page for each card on YouTube and Gmail.
- Videos have a minimum length of 5 seconds
Youtube Videos
Meta Ads
Facebook Feed
- File type: JPG or PNG
- Ratio: 1.91:1 to 4:5
- Resolution:
-1:1 ratio: 1440 x 1440 pixels
-4:5 ratio: 1440 x 1800 pixels - Primary text: 50-150 characters
- Headline: 27 characters
- Maximum file size: 30 MB
- Minimum width: 600 pixels
- Minimum height:
-1:1 ratio: 600 pixels-4:5 ratio: 750 pixels
2. Carousel
Instagram Feed
- Image file type: JPG or PNG
- Video file type: MP4, MOV or GIF
- Ratio: 1:1 or 4:5
- Resolution: At least 1080 x 1080 pixels
- Primary text: 125 characters
- Maximum number of hashtags: 30
- Landing page URL: Required.
- Number of carousel cards: 2 to 10
- Image maximum file size: 30 MB
- Video maximum file size: 4 GB
- Video duration: 1 second to 2 minutes
Facebook Feed
- Image file type: JPG or PNG
- Video file type: MP4, MOV or GIF
- Ratio: 1:1 or 4:5
- Resolution: At least 1080 x 1080 pixels
- Primary text: 80 characters
- Headline: 45 characters
- Description: 18 characters
- Landing page URL: Required
- Number of carousel cards: 2 to 10
- Image maximum file size: 30 MB
- Video maximum file size: 4 GB
- Video duration: 1 second to 240 minutes
Facebook Feed
- File type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
- Resolution:
1:1 ratio: 1440 x 1440 pixels
4:5 ratio: 1440 x 1800 pixels - Video captions: Optional, but recommended
- Video sound: Optional, but recommended
- Primary text: 50-150 characters
- Headline: 27 characters
- Video duration: 1 second to 241 minutes
- Maximum file size: 4 GB
- Minimum width: 120 pixels
- Minimum height: 120 pixels
