• File size is limited to 150kb
• Accepted file types: JPEG, JPG, PNG, GIF, ZIP
• Ads with an alpha channel are accepted, but not recommended.
• If the ad has a white background, It’ll need at least a 1px border.
• Ads cannot pretend to be a system or site warning.
• Ads should be clearly distinguishable as ads and as separate from the page’s content.
• Ads cannot mimic or resemble Windows, Mac, Unix, or Chrome OS dialogue boxes, error message, etc.

• Animation length must be 30 seconds or shorter.
• Animations can be looped, but the animations must stop after 30 seconds.
• Animated ads must be slower than 5 FPS.
• No strobing.

• Accepted file type: ZIP
• The ZIP file should contain the HTML for the ad as well as any of the other following file types: CSS, JS, HTML, GIF, PNG, JPG, JPEG, SVG
• When uploading a ZIP folder, the maximum number of files included is 40.

• File size is limited to 150kb
• Accepted file types: JPEG, JPG, PNG, GIF, ZIP
• Ads with an alpha channel are accepted, but not recommended.
• If the ad has a white background, It’ll need at least a 1px border.
• Ads cannot pretend to be a system or site warning.
• Ads should be clearly distinguishable as ads and as separate from the page’s content.
• Ads cannot mimic or resemble Windows, Mac, Unix, or Chrome OS dialogue boxes, error message, etc.

• File size is limited to 150kb
• Accepted file types: JPEG, JPG, PNG, GIF, ZIP
• Ads with an alpha channel are accepted, but not recommended.
• If the ad has a white background, It’ll need at least a 1px border.
• Ads cannot pretend to be a system or site warning.
• Ads should be clearly distinguishable as ads and as separate from the page’s content.
• Ads cannot mimic or resemble Windows, Mac, Unix, or Chrome OS dialogue boxes, error message, etc.

1. Single image

• File size is limited to 5MB for Images, and 512kb for Logo’s.
• Accepted file types: JPEG, JPG, PNG, GIF
• GIF file types are accepted but only a static version will be displayed.
• Can show up to 20 images per ad, and 5 logos per ad.

2. Carousel Ad

• File size is limited to 5MB for Images, and 5120kb for Logo’s.
• Accepted file types: JPEG, JPG, PNG, GIF
• Aspect ratio must be consistent across all cards.
• Can show up to 2 – 10 images per ad, and 1 logo per ad.
• You can provide a specific landing page for each card on YouTube and Gmail.

3. Video Ad

• File size is limited to <256GB for Videos, and 5120kb for Logo’s.
• Accepted file types: JPEG, JPG, PNG, GIF For Logos, MPEG-2, MPEG-4 for Videos
• Aspect ratio must be consistent across all cards.
• Can show up to 2 – 10 images per ad, and 1 logo per ad.
• You can provide a specific landing page for each card on YouTube and Gmail.
• Videos have a minimum length of 5 seconds

Computer, mobile devices, TV, and game consoles

Production Guide for Effective Ads on YouTube