From children’s toys to clothing and bathroom fittings, if you have an item to sell, putting it on Google is the most surefire way to sell it in this digital age. Having a website and a catalogue is a good start, but in order to maximise your sales you need to invest in and truly embrace eCommerce
Ensuring your product is front and center in the customer’s moment of intent to buy is the key way to secure that sale. Google Shopping allows you to showcase your inventory in one glance on the first page of Google’s search results – the desired items your potential customer is looking for, making their purchasing journey with you, a seamless one.
Return on investment in this space are is on average 5:1- but with a detailed knowledge of the space and applied expertise we have seen clients experience upwards of 1500% ROI
Even if your customers are hesitant to transact online, research suggests that upwards of 60% of clients research what they want to buy online before heading out to make a purchase Online-to-offline is not only a valid strategy, but some might argue it is essential in keeping your brick and mortar stores relevant
With a very low barrier to entry, there is no reason not to get your inventory on the information superhighway
Top tips from SearchKings you can do right now!
Make sure your feed is optimised. All items have titles and descriptions
Correct product categorisation in your feed is vital so Google can correctly list your items
Linking your Feed to a Google’s Merchant Centre will allow your items to appear on the Shopping Tab in Google’s Search Results
