Case Study

Works Group

Design innovation meets exceptional service, transforming the garment industry.

Who is Works Group?

With over 100 years of combined experience, Works Group doesn’t just meet your needs, they aim to push boundaries. They cater to both corporate and industrial clients, offering standard uniforms and custom-made garments for specific industries. Whether you need classic corporate wear or trendy uniforms for your chefs, Works Group stays on top of international trends while focusing on creating unique and personalised clothing.

Out of Works Group, Chef Gear was born:
Unleash Your Culinary Creativity.

Born from a passion for innovation, Chef Gear has become the leading destination for South Africa’s culinary artists. Their meticulously crafted Classic Collection offers everything you need to elevate your kitchen experience.

In 2019, they partnered with SearchKings™ Africa to develop a brand new identity for their culinary clothing line, Chef Gear.

The Challenge

Building a New Brand Online

The initial process wasn’t easy. Works Group, like many businesses starting with digital marketing, felt overwhelmed by the complexity of implementing online strategies, specifically on Search Engines. SearchKings™ Africa guided them through the process, transforming their initial vision of a niche within the culinary market into a concrete online strategy.

The Approach

The Results


Online sales jumped by 200% within three years.

Increased Customer Engagement

Website traffic increased by 47% Year on year , and transactions soared to over 2,000 per annum.

Strong Return on Investment

Starting with a small budget, Works Group has seen a significant return as their investment tripled.

The importance of developing a partnership based on shared values.

“SearchKings™ Africa stands out not only for their exceptional expertise but also for their remarkable partnership approach. “SearchKings™ Africa worked collaboratively, adapting to the Works Group’s evolving needs and budget constraints,” stated Damien

Key Takeaways

This experience emphasises the importance of patience, commercial understanding of the brand objectives and strategic investment in Search engine marketing. Regular engagement with the team at SearchKings™ Africa and making strategic adjustments based on data to campaigns can lead to significant returns on your investment.