Case Study

How SearchKings Increased Our ROI
by 800% (and Counting)

Who is SAICOM?

SAICOM has transformed itself to meet its clients’ ever-changing needs. Originally a telecommunications service provider, it has become a cloud-first, software-driven solutions company in the last two decades. Its innovative offerings are available across an extensive network in South Africa, with main points of presence in Johannesburg, Cape Town, and Durban.

Here's what sets them apart:

The Challenge

SAICOM needed a streamlined system to track leads, identify high-performing channels, and maximise their return on ad spend (ROAS).

Solution: SearchKings™Africa partnered with SAICOM to:

The Results

Measurable ROI

By integrating the SAICOM website and CRM, SAICOM could now assign a Rand value to every deal and identify the source of each lead. This allows us them to focus their marketing efforts on the most profitable channels.

Unprecedented ROAS

They’ve achieved an incredible 800% return on ad spend for closed deals, with deals in the pipeline exceeding 8,000% ROAS. These results are truly remarkable.

Streamlined Efficiency

Starting with a small budget, Works Group has seen a significant return as their investment tripled.

Beyond PPC

SAICOM explored SearchKings' additional services like website optimisation and CRM integration.

A Trusted Partner

SearchKings™ Africa team is exceptional. They are:

Building a Strong Relationship

“I highly recommend building a strong relationship with your SearchKings™ Africa account manager. They are a valuable resource and can help you”, says Roberta Donovan, outgoing Head of Marketing at SAICOM

“SearchKings is an invaluable partner in navigating the complexities of online advertising. Their expertise and dedication have helped us achieve phenomenal results, and we look forward to continuing our successful partnership”, says Donovan.