Case Study
How SearchKings Increased Our ROI
by 800% (and Counting)
Who is SAICOM?
SAICOM has transformed itself to meet its clients’ ever-changing needs. Originally a telecommunications service provider, it has become a cloud-first, software-driven solutions company in the last two decades. Its innovative offerings are available across an extensive network in South Africa, with main points of presence in Johannesburg, Cape Town, and Durban.
Here's what sets them apart:
- Cloud-First Solutions: They have transformed from a telecom provider to a leader in cloud-driven software solutions, keeping pace with your ever-changing needs.
- Nationwide Network: Their extensive network across South Africa, with hubs in Johannesburg, Cape Town, and Durban, ensures reliable connectivity wherever their clients operate.
- Beyond Connectivity: They offer more than just voice and data. Get customised SD-WAN (software-defined wide area network), cloud, and hosting solutions designed specifically for their clients.
- Security at the Forefront: They understand the importance of safeguarding data. Their comprehensive security measures provide complete peace of mind.
- Customer-Centric Approach: Their unwavering focus is on their customer. They prioritise the customer’s needs to create easier and more cost-effective ways to manage technology.
The Challenge
SAICOM needed a streamlined system to track leads, identify high-performing channels, and maximise their return on ad spend (ROAS).
Solution: SearchKings™Africa partnered with SAICOM to:
- Design and develop their website
- Create and integrate website forms
- Integrate website and forms with Pipedrive CRM
- Launch and manage Microsoft Ads and Google Ads campaigns
The Results
Measurable ROI
By integrating the SAICOM website and CRM, SAICOM could now assign a Rand value to every deal and identify the source of each lead. This allows us them to focus their marketing efforts on the most profitable channels.
Unprecedented ROAS
They’ve achieved an incredible 800% return on ad spend for closed deals, with deals in the pipeline exceeding 8,000% ROAS. These results are truly remarkable.
Streamlined Efficiency
Starting with a small budget, Works Group has seen a significant return as their investment tripled.
Beyond PPC
SAICOM explored SearchKings' additional services like website optimisation and CRM integration.
A Trusted Partner
SearchKings™ Africa team is exceptional. They are:
- Knowledgeable: They possess a wealth of experience and proven methods for maximizing online advertising success.
- Innovative: They are dedicated to offering new services like website optimization and CRM integration.
- Personable: The SearchKings™ team is friendly, responsive, and dedicated to exceeding expectations.
Building a Strong Relationship
“I highly recommend building a strong relationship with your SearchKings™ Africa account manager. They are a valuable resource and can help you”, says Roberta Donovan, outgoing Head of Marketing at SAICOM
“SearchKings is an invaluable partner in navigating the complexities of online advertising. Their expertise and dedication have helped us achieve phenomenal results, and we look forward to continuing our successful partnership”, says Donovan.
