What happens when marketing meets sales in a truly integrated strategy?
At SearchKings Africa, we call it revenue magic.
The Real Problem: “Where Did That Lead Go?”
Generating leads is no longer the biggest hurdle. The real challenge lies in lead conversion.
As our CEO, Brett Perlstein (CA) SA explains:
“We helped clients generate a flood of leads via Google Ads campaigns. But sales didn’t follow. The issue? Disconnected systems and processes – leads were literally getting lost on scraps of paper.”
Sound familiar? You’re not alone. It’s why aligning marketing with a CRM system and sales automation tools is no longer optional.
The Four Stages of Demand: Our Proven Revenue Strategy
We developed a four-stage framework designed to turn interest into income:
1. CREATE Demand
Use Google and Microsoft Ads to reach your target audience precisely when they are ready to act. (Yes, Microsoft Ads are gaining ground – let’s chat.)
2. CAPTURE Demand
Build conversion-optimised websites that are mobile-first, psychology-driven, and tailored for South African user behaviour.
3. CONVERT Demand
Implement CRM systems like Pipedrive to track, nurture, and convert leads. Turn pipeline chaos into structured sales success.
4. FULFIL Demand
Deploy automated lead nurturing with smart follow-up sequences that close deals without exhausting your sales team.
Real Results: When Sales and Marketing Work Together
Clients using this approach have seen transformational results:
- MadRent:
- 50% drop in cost per lead
- 30% rise in lead-to-deal conversions
- CRM and power dialler introduced for sales accountability
- 50% drop in cost per lead
- Damsak:
- 86% decrease in cost per lead
- 75% boost in qualified leads
- Leveraged first-party data for high-intent targeting
- 86% decrease in cost per lead
- InvestOnline:
- 123% lead growth
- 18.2% reduction in CPL
- Built lookalike audiences based on real buyer data
- 123% lead growth
Our Head of Growth, Steve Donzella, nails it:
“A sign-up isn’t the same as a sale. And not all conversions are created equal.”
The Secret to Business Growth? Connect Sales and Marketing
These businesses didn’t just get more leads. They got better quality leads and converted them with ease – thanks to CRM implementation, automation, and team alignment.
“Sales and marketing are no longer separate silos. They’re symbiotic. That’s where sustainable growth lives.” – Brett
Are You Ready to Align Sales and Marketing?
At SearchKings Africa, we help SMEs close the loop between marketing and sales. Whether you’re running paid campaigns, redesigning your website, or setting up a CRM, we deliver a complete revenue generation strategy – not just leads.
Let’s talk. Let’s scale. Let’s grow your revenue.